Welcome to the Secrets of sales: How to sell in a hostile market event! Join us at Brouwerij Troost De Pijp, Amsterdam for an insightful session on mastering the art of sales even in challenging situations.
What you can expect
🔹 Entrepreneurs & business owners An 2hr exclusive masterclass with an international speaker/entrepreneur
🔹 Entrepreneurs & business owners Exclusive cheese tasting
🔹 Entrepreneurs & business owners High quality complimenting beers and wine
🔹 Entrepreneurs & business owners Networking and an optional founders dinner
Breaking into a market where established competitors dominate the space, have bigger budgets, and already own customer trust can feel like an uphill battle. Simply pushing harder with more ads, cold outreach, or discounts won’t cut it.
So, how do you make your product or service stand out in a market that seems impossible to penetrate?
Join us for an exclusive and inspirational in-depth masterclass with Michael William Jones, founder of The British Cheese Centre, who successfully broke into the Swiss cheese market—one of the most protective and competitive markets in the world and became one of the most succesfull Britsh cheese wholesellers/lovers in Switzerland. He sold all over Europe even and even sold his exclusive cheeses to the Royal family in the UK.
Don't miss this opportunity to have a new and fresh perspective on sales and boost your confidence while you learn pitch with his model.
In this 2hr in-depth masterclass, you’ll learn:
✅ Real-life case study from Michael’s journey selling British cheese in Switzerland
✅ How to position yourself uniquely in a crowded market
✅ How to win customers' trust when you're the newcomer
✅ Creative sales techniques to turn competitors’ strengths into your advantage
✅ Learn Micheals branding and sales models that helped him to sell with authenticity and passion
🥂 Drinks & Bites: A Unique Tasting Experience
This isn’t just a masterclass—it’s an interactive, immersive afternoon designed to engage your mind, refine your sales strategy, and delight your senses.
Not only will Michael share his inspiring journey of breaking into a competitive market, but he will also personally curate a tasting session featuring a selection of premium cheeses paired with the specialty craft beers of Brouwerij Troost.
Expect a rich flavor experience, where each pairing is carefully selected to enhance the taste and texture of the cheeses while complementing the brewery’s finest beers.
🍽️ Stay for (the founders) diner
Grab the masterclass + founders dinner ticket and stay for with us for an inspirational night and mingle with like-minded ambitious entrepeneurs while you use your new skillset. Freshly made from Brouwerij Troost you can choose between:
🔹 Classic Burger
🔹 Chicken Burger
🔹 Falafel Burger
🔹 Spareribs
🔹 Meat Stew
🔹 Vegetable Stew
All dishes come with a side and a drink.
Dont miss out on this opportunity!
This is for...
🔹 Entrepreneurs & business owners beyond the early-stage phase
🔹 Companies looking to scale their sales in a highly competitive market
🔹 Businesses struggling to get noticed & win customers against bigger players
🔹 Founders who want to become better in PR, networking, doing better targeted outreach
💡 Bonus: Receive a workbook handout to apply these strategies directly to your business!
🎁 Giveaways: Win an exclusive cheese gift box + free access to the next masterclass
