The Soulful Brand

In Yoga, they teach us that a rich life is one where body, mind, and soul are in balance. I believe the same principle applies to branding. We often rely on strategy (the mind) and design (the body) to craft a brand. But there’s something essential missing:The Soul.

What does it mean for a brand to have a soul? It’s about more than just how your brand looks or the strategy behind it. It’s about how it makes people feel. Does it resonate? Does it touch hearts?

In The Soulful Brand talk, we’ll dive into these questions and explore:

• What makes a brand soulful
• Why a soulful brand matters in today’s world
• How to bring your brand’s soul to life, creating real, meaningful impact

At Aleph, we believe brands are alive. They have a soul that you can connect with. When you tap into this energy and design from the soul, you create a brand that touches people in their soul.In this talk, I’ll guide you through the process of connecting with your brand’s soul, translating it into a clear strategy, and designing a visual language that elevates your brand.Let’s move beyond traditional branding methods and create something truly impactful—something soulful.

3 reasons to attend:

1. A New Vision: Combining deep wisdom with brand strategy, challenging conventional methods.

2. Soulful Approach: Learn how to create a brand that not only stands out but deeply resonates with your audience.

3. Actionable Insights: Gain practical tools and inspiration to bring your brand’s soul to life.

Iris van ‘t Wout

Founder of Aleph Agency | Brand Designer | Art Director | Speaker

I’m Iris van ‘t Wout—a visual designer and creative strategist dedicated to transforming visions into impactful visuals. As the founder of Aleph Agency, I specialize in shaping the soul of brands and individuals. With seven years of experience as an art director, I have led projects that include designing a 2000m² office based on feng shui principles and art directing an award-winning website.In my talk, The Soulful Brand, I present a new vision of branding that combines strategic insight with deep wisdom. We’ll explore how to create a brand that stands out in the marketplace while deeply resonating with your audience. I empower entrepreneurs to infuse authenticity into their brands, making them compelling forces in their industries.Join me to discover how soulful branding can elevate your business and create a lasting impact.