SDD Satellite Eindhoven 2024

Join this special conference, organised by the Service Design Days in partnership with Philips as part of the Dutch Design Week 2024 (DDW24) in Eindhoven on Thursday, October 24, 2024.

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Introduction

Organisations are constantly changing as they are optimising their offerings and operations. However, the factors driving this change depend on the desired impact the organisation aims to achieve, which can vary across organisations, departments, or even teams. As service designers, we can create impact by designing human-centred services with lasting experiences. Whether the focus is on financial, social, or environmental outcomes, these priorities shape our design processes and outcomes.

As service design is inherently collaborative, we frequently encounter situations where diverse interests - and therefore different drivers - are at play. This event explores how to navigate these potentially conflicting drivers within the service design process.

How could financial drivers be balanced with societal or environmental ones? How do these drivers shape the way we design? Can we contribute to and influence experiences that address all types of impact, or must we prioritise one over another? And how do we make these critical decisions?

Designers from various sectors will share their insights on balancing different types of impact. Can the services we design and the experiences they create help achieve diverse types of impact? Join us to find out.

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Program

The Service Design Days Eindhoven Satellite will bring together practitioners and students in the service design community for an in-depth exploration of how to navigate conflicting drivers in the design process.

The Satellite will kick off with a series of three engaging talks from experienced service design practitioners, each working at the intersection of design, business, and societal needs. These speakers come from diverse backgrounds, including large national companies and agencies actively collaborating with communities and municipalities. They will provide a unique perspective on the challenges and opportunities of balancing competing value drivers within service design.

In the second part, we’ll transition into an interactive discussion, where the audience will be invited to collectively explore the conference theme.

This session will encourage open dialogue, allowing participants to share their own experiences, ask questions, and collaboratively brainstorm ways to address conflicting drivers in their own projects.

This event is tailored for service design professionals and Master's students who are practising or interested in service design. It’s a unique opportunity to learn from experts, engage with peers, and expand your toolkit for making an impact through design.

The event will be held in English to facilitate the participation of an international audience. This SDD Satellite will conclude with an informal networking session, where participants are invited to a drink and to connect with fellow attendees.

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Schedule

12:45 - 13:15 /// Entrance and registration

13:15 - 14:00 /// Welcome and introduction

14:00 - 16:30 /// Talks & Interactive session

Drinks and networking from 16.30 onwards

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Location and travel

This SDD Satellite will take place at the Philips Design Studio in Eindhoven.

The Philips Design Studio is located at High Tech Campus Eindhoven, a leading innovation hub in Europe, hosting over 160 companies and fostering collaboration in research, design, and technology across various sectors.

Address

Philips Design Studio, HTC 33, 5656 AE Eindhoven

By public transport

HTC33 is accessible via bus from Eindhoven Central Station, such as Bus 407 or Bus 17, which directly serve the campus. Get off at the High Tech Campus bus stop and walk to Building 33.

By Car

Use the address High Tech Campus 33, 5656 AE Eindhoven for GPS. The campus has ample parking facilities.

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Registration process

As a participant in this Satellite event, we are counting on your attendance for the event activities. Therefore, we kindly request you to be mindful of the fact that we keep your seat reserved. If you are not able to attend, please reach out to the event team via Eventbrite to inform the team about your cancellation.

Registration to the SDD Satellite closes on October 20.

See our website for the line-up and more details.