Exclusive MUCHgroup Gathering: Shaping the Future of Food
MUCHgroup invites you to a private event designed for our close partners, investors, and key stakeholders. This is an opportunity to connect, exchange ideas, and dive deeper into our vision for the future of food.
At this gathering, we’ll share the journey behind MUCHroom, our breakthrough ingredient made from upcycled mushroom by-products, and explore how we can collectively scale its impact. This is more than just a showcase—it’s a strategic conversation about growth, investment, and the road ahead for MUCHgroup.
Why This Matters
As food systems evolve, we believe MUCHroom has the potential to become a mainstream ingredient, addressing sustainability challenges while unlocking new market opportunities. This event is designed to provide our partners with an exclusive look at:
- MUCHgroup’s milestones and next steps
- The role of MUCHroom in reshaping foodservice and retail
- Investment opportunities and partnership models
- The challenges and strategies for scaling an innovative food ingredient
Panel Discussion & Showcase
We’re bringing together key voices from our network to share their insights:
- Xander Koning – COO & Commercial Director, MUCHgroup
- Rick Bui – CEO, MUCHgroup
- Mohamed Kazem
- Rudy Simons – Business Development Manager, NIZO
- Ferry Kamp – Former Director, Unilever & Managing Partner, ReTHINKFOOD
- Aref Ghazvini – Chief of Staff & Director of Portfolio, Startupbootcamp / Bidfood Netherlands
Together, we’ll discuss:
- The potential of mushroom-based by-products in the future of food
- How MUCHroom is being integrated into foodservice & retail
- MUCHgroup’s growth strategy and expansion roadmap
- Opportunities for investors and strategic partners to collaborate
Event Details
📅 Date: May 2, 2025
📍 Venue: Koninklijke Industrieele Groote Club - Amsterdam
Dam 27, 1012JS, Amsterdam
Agenda:
4:00 PM – Arrival & welcome drinks
4:30 PM – the journey of MUCHgroup - Xander Koning
4:45 PM - How MUCHROOM can change the future of food - Rick Bui
5:00 PM - Where is the innovation in the current food system
5:15 PM - Our partner panel discussion
5:30 PM – Networking over curated food & drinks featuring MUCHroom
5:45 PM - Investing Instrument - MUCHtrust by Mr. Aletta Laarberg-Trynes
6:00 PM - Fundraising & Networking
6:30 PM – Event concludes
Invitation-Only Event
This is a private gathering for invited guests only. Please confirm your attendance at your earliest convenience. If you are unable to attend, kindly notify us so we can manage the guest list accordingly.
Dresscode -
📧 Questions? Contact us at info@muchgroup.nl
📸 Event Photo Disclaimer: By attending, you consent to the use of event photographs in our internal and external communications. If you prefer not to be photographed, please inform us in advance.
We look forward to welcoming you for an evening of collaboration, insights, and shared vision.
