Every month, B2B marketers like you and I face the challenge of justifying MQLs, SQLs, pipeline generation, or even MRR—all while managing stakeholder expectations and shifting priorities. It’s a constant balancing act, especially when the "right" metrics depend so much on where your company is in its journey, from startup to enterprise.
After a fantastic meetup in December, we’re excited to invite you to the second edition of Marketing Sessions Copenhagen, with the theme “Motivating Marketing Metrics”. This time hosted by Factbird and Amalie Malling.
What you can expect from the roundtables
- Dive into MQL vs. SQL vs. MRR debate and uncover what makes sense when
- Discuss how metrics evolve with your company’s growth
- Learn from peers on how to measure impact from ‘unmeasurable’ marketing activities
- Share and learn strategies for tools, reporting structures and managing stakeholders, all in a transparent and supportive setting
Our 2025 program is shaping up to be something truly special, and we’d love for you to be part of this growing community of B2B marketing leaders in Copenhagen and beyond.
#growththroughvulnerability
/Emelie & Jasmine
What to expect
Come ready for fresh perspectives, high-energy conversations, and a relaxed atmosphere, with drinks and bites on us.
Why Marketing Sessions?
We’re building a network that values openness and authenticity. Here, you’ll connect with leaders who are as open to sharing challenges as they are to celebrating wins. It’s all about supporting one another, learning, and building connections that make a lasting impact.
