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First Ideation Session – ITW Rotterdam 2026

We would like to invite the Shine Network to join us for a first ideation session.

By VRDays Foundation

Location

De Doelen

50 Schouwburgplein 3012 CL Rotterdam Netherlands

About this event

  • Event lasts 3 hours

In June 2026, ITW returns to Rotterdam – with a renewed structure: ITW Pro, ITW City, and ITW 365. In addition to an international programme for professionals (Pro) and a year-round calendar (365), we are putting full focus on ITW City: a programme that places Rotterdam’s institutions, makers, organisations, and initiatives at its heart.


We would like to invite the Shine Network to join us for a first ideation session on Tuesday 6 May, from 15.00 - 17.00, at De Doelen (more info soon), where we will explore together:

•⁠ ⁠Which Rotterdam-based institutions and initiatives could be part of ITW City;

•⁠ ⁠What themes and approaches might be relevant and inspiring;

•⁠ ⁠How we can co-create a strong, visible, and inspiring city programme within ITW 2026.


This session marks the start of a creative co-creation process. At the end of May, a second session will follow with a broader group of partners, and in late June we’ll kick off ITW Rotterdam 2026.


We look forward to meeting you there!

VRDays Foundation

Tags

Organized by

VRDays Foundation

WHO WE ARE?

VRDays Foundation is the organisation that builds Immersive Tech Week, together with its invaluable partners.

We unite the XR community, inspire creative minds & drive business forward to make a positive difference for tomorrow. Facing the rapid growth of immersive technologies, we are committed to raise awareness and initiate actions combining creativity, fun and inspiration from all angles to advance successful and beneficial development of immersive technologies.

 

HISTORY

In 2013, Benjamin de Wit, Festival Director and Co-Founder, discovered the endless possibilities that VR/AR have to offer and its potential to change the world. This sparked joy, creativity and purpose within him. 

He wanted to create a playground, test ground and launchpad for the creators of the future world. Together with Co-Founder Daan Kip he wanted to build them a community. This led them to found the foundation Stichting Dutch Virtual Reality Days, the organisation behind VRDays Europe. 

Since then, we have built a strong community of VR/AR enthusiasts and professionals for everyone doing business, science and arts; a space where explorative minds meet and build the worlds of tomorrow. 

We create a world where realities meet.