Join us for a hands-on workshop designed to transform your approach to conducting more effective and insightful interviews. This workshop is tailored by UX experts for professionals building or refining products/services and who engage with their current and future customers.
Why Attend:
- Gain practical skills to enhance your user research methodology.
- Learn to ask better questions that provide deeper insights into user behavior.
- Network with like-minded professionals and UX experts.
Workshop Highlights:Examples of Effective Interview Questions:
- Bad Question: "What do you think about our product?" (vague)
- Good Alternative: "Can you describe a recent experience you had trying to solve [the pain point]? What did you use? How would you solve [the pain point] in the future?"
- Why It’s Good: This question is more specific and asks the user to reflect on a particular instance, capturing their root cause, leading to more detailed and actionable feedback.
- Possible Outcomes: New solution ideas, competitive insights.
What You’ll Learn:
- How to craft questions that attract honest, meaningful, and impactful user insights.
- Techniques to remove inaccuracies in user feedback, leading to accurate, actionable insights.
- Strategies to find market fit by identifying the right ready-to-pay users/clients for your offerings.
- Methods to eliminate wasted effort by ensuring your research is efficient and effective.
Themes Covered:
- Leading questions
- Vague questions
- Compound questions
- Assumptions
- Close-ended questions
- Judgmental/threatening questions
- Hypothetical questions
- Biases
- Complex questions
Don’t miss this opportunity to elevate your user research skills and drive more impactful outcomes for your products and services.
About Soma Ray:
Soma, the founder of Manthan UX, empowers individuals and organizations to enhance their customer-centric deliverables. With 20 years of experience at companies like Dell, Nvidia, IBM, and Booking.com, Soma brings a wealth of knowledge in UX, research, leadership, and strategy.
